Swisscom Dialog Arena
B2B Event
The largest B2B event of the Swisscom AG, the Swisscom Dialog Arena, took place on 5 and 6 November 2019 at KKL Luzern. Around 750 people visited the diverse event, consisting of a plenary session, a generous networking area with demonstrations, cases, and much more, as well as numerous breakout sessions.
Interactive Exhibition
The interactive exhibition, in keeping with the topic “data-driven”, took place in the spacious Lucerne Hall and was designed and set up by Swisscom together with external suppliers. For the plenary session, the Concert Hall was equipped with two large LED walls.
Event Catering
Naturally, the culinary well-being of guests was also ensured. In the courtyard, market stalls and food trucks served delicacies related to the topic of duality. The burger station, for example, also offered falafel and insect burgers in addition to beef burgers. Thus, apart from the event’s content, even the food held surprises for the audience.
“The rooms at the KKL provide exactly the environment we want for our SDA series. The collaboration is collegial and on an equal footing; this is true in terms of the infrastructure, catering, as well as technology. The location and architecture of the KKL are impressive and ideal for events to which guests travel from all over Switzerland. Which other location in Switzerland offers a lake view and a two-minute walk to the main railway station? Exactly. In our opinion, the KKL is one of the most beautiful and flexible locations in Switzerland.”
– Bruno Keller, Event Manager
